Free resources to help you run & market your fishing business

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More tools and resources

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Photo Watermarking Tools

Pic Monkey

Free. Online (computer) photo editing tool. Photo editing tools, adding text and textures. Can use to add your logo to your fishing images.

Currently only for computer users but a phone/device version is coming soon.


Ezy Watermark App

Free for iPhone and iPad.

Upload and quickly add your logo to images.


Watermark App

Free Android

Upload and quickly add your logo to images.

See download for instructions.

Photo Editing Tools

Pic Monkey

Free. Online (computer) photo editing tool. Photo editing tools, adding text and textures.

Currently only for computer users but a phone/device version is coming soon.


Camera +

$2.99 for iPhone, $4.99 for iPad.

Advanced editing, filters and cropping. Add captions. You think of it, this app can do it.


Pixlr Express

Free Android, IOS

Pixlr supports basic editing (crop, resize, rotate, etc) and automatic image correction to fix common problems and make subtle improvements to your shots.

Licensed Images

Purchasing images online to use legitimately is not the expensive undertaking you expect it to be.  Some resources where you may purchase images to use on your website and social media at reasonable cost.


Over 50 Million Stock Photos, Vectors, Videos, and Music Tracks

Istock Photo

Explore millions of royalty-free images, illustrations, videos, and music clips at ridiculously great prices


Fotolia is devoted to offering affordable creative imagery. Our crowdsourced library includes millions of royalty-free images, vectors, illustrations and video footage clips.

What other options do I have?

The is indeed a lack of quality fishing photos available for purchase through stock outlets, and so if you do find a photo that you would like to use, why not contact the image owner to ask for permission to use.

Why not? They may just say yes. It may be as simple as adding credit and a link back to the source, or you may be able to purchase for a small fee.

Website Software

There is an abundance of free and easy software available these days to power your website (and I will get into how to ‘use’ these tools a little later).  But choice doesn’t always make the decision easier.

Me, I can never go past WordPress as there is very little that it cannot do. But if you are among the technology challenged, you will still need a designer to get you set up. Others on this list are completely DIY but have their own challenges.


Free to install on your own hosting (there is a free hosted version too, but in my opinion not to be considered for a business site.) Free and premium templates available with hundred and hundreds of feature rich plugins (think apps).



Nice templates that are easy to customize. No coding required but from what I hear, not as feature rich in terms of search engine tools as WordPress.



Drag & drop website builder and a painless way to build your website. But see above.



More expensive to get started on (pro plans for $16 month) but beautiful templates and easy to use.

Making your site mobile friendly

If you are on the WordPress platform, there are a number of plugins available that will create mobile version of your website.

If your site is built on another platform, I recommend contacting your web designer/developer.



Many users will already be using Jetpack for its other generous features, but did you know that it also offers a mobile theme?  Be careful though as it doesn’t play well with shortcode.


WP Touch Pro

Trusted by nearly six million users and companies, including some of the world’s top brands.  Starting at $59.


WordPress Mobile Pack


The WordPress Mobile Pack allows you to ‘package’ your existing content into a cross-platform mobile web application.


WP Mobile Edition


A complete toolkit to mobilize your WordPress site. It has a mobile switcher and Mobile themes.


More about Google Mobile Friendly Websites

Google offers great information on how to make a responsive site for your mobile visitors.


Ana Hoffman Google Mobile Q&A

Ana has a great Google discussion happening about the change and implications. ie. Its not a matter of degrees of mobile friendliness. Your website will either be deemed mobile friendly, or not.

Social Media Management Tools

If you use more than one social medium for your business, there are some useful tools that will allow you to manage your accounts all in one place.


Free and professional plans available. You can manage your profiles in up to 35 popular social networks including Facebook, Twitter, Google+ and more.



Social media scheduling and analytics. You can plan your social media for the week ahead.




Everypost is a handy Apple app that basically allows you to post all of your updates onto the major social networks from one place at one time.



Edgar not only schedules your social media posts, but also creates a catalogue enabling you to re-post again over time.

Social Media Image Size Guides

Making sure your images are the right size for your social media helps your posts to get noticed!


John Loomer is the man when it comes to image sizes on Facebook. From normal post images, to your timeline cover photo, to images for ads.


Other networks

Sprout Social has a comprehensive guide for 7 social media networks.


And again

And in case you’re not confused yet, here’s another from Bufferapp.

Get your SEO on!

There is so much required reading on this topic and if you are serious about learning how to best optimise your site for search engine ranking, I highly recommend working your way through Moz’s guide. Beside the required reading, there are also a couple of very handy tools.

MOZ Beginners Guide to SEO

This is a very comprehensive beginners guide and is comprised of 10 Chapters of goodness.

Moz Tools

And backing up their guide are some really well rounded SEO tools.

Feed the bot SEO tool

Feed the bot offer some of my hands-down favourite tools on the internet.  Their SEO tool doesn’t drill down to content specifics, but is more about making sure that your website has the basic features that a well-optimised site needs.


Start with the guide from the biggest search engine.